Irregular income – it’s the curse of freelancers, solopreneurs, and small business owners everywhere. Worrying about it can stunt the joys of being your own boss and doing something you love. Worry taken to an extreme may even cause you to – dare I say it? – consider going back to corporate life. Fortunately, way before you reach that point there are things you can do to manage inconsistent income, and it all comes down to one word: planning.
I recently heard someone I respect teach on the fact that it is not that we are too busy that is the problem, but rather that we are too hurried.
There is nothing wrong with busy. In fact, it’s a heck of a lot better than being lazy.
But you simply can’t be busy all the time. Well, let me rephrase that. You cannot expect to be successful if you are simply concerned with carrying your badge of “busy” around your neck.
Social media is a great way to connect with friends, customers, and potential customers. It’s also a great way to establish yourself as an authority.
Achieving blogging success is not something that happens overnight- a fact that Amy Locurto, of LivingLocurto.com, can readily attest to from her experience. Along with working as a graphic designer and co-founding an additional blog, Locurto reveals her blogging business plan for her monetary success.
There are many reasons to blog, and one of the best ones is to establish yourself as an authority. Before I get into how to use blogging to establish yourself as an authority, let me first explain what is meant by authority, and why it’s worth striving for.
When you have authority, it means that you have a recognized level of knowledge or experience, and because of that expertise, you have the ability to influence others. You are, in a very real sense, listened to and taken seriously. Considering that we all want to be taken seriously, that’s a very good thing!
Education, such as getting a doctorate in a subject is one way to establish yourself as an authority, but even if you lack formal education, as a blogger, you can become an authority by doing the following:
We each have our own definition of blogging success, but for many bloggers, the end game is to make money. Your financial goals may be modest, such as to cover blog hosting fees, save for a family vacation, contribute to your retirement fund, etc.- or you may want to make a living from your blog.
Regardless of how much money you would like to make from your blog, the key to success when working with brands is the same: You will be more successful when you reliably demonstrate that you can deliver to a brand’s objectives. The better your results, the more successful you will be at securing opportunities (and commanding higher fees) for your work.
In my work as a blogging consultant, I’ve had people ask if they should have multiple blogs. People want multiple blogs for various reasons, and sometimes it’s a good thing to do, and other times not so much.
To help you make the decision regarding whether you should have one blog or many, check out these pros and cons of having multiple blogs.