Let Your Content and Community Do the Marketing

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Deliver valuable content and ignite word of mouth.
Let Your Content & Community Do The-3

Focusing on digital marketing can have a dramatic impact on your business. One of the primary reasons is that digital marketing gives you the ability to amplify your message to reach and extend through your existing and prospective clients or customers. But, your amplified messages must be meaningful and relevant rather than promotional, or this strategy won’t work very well. However, if you work to deliver valuable content while consistently engaging your online audience, you will create opportunities to grow your business and earn the help and support of your community.



Category: Insider, Magazine

Techie Gifts for Bloggers

Great gifts for bloggers who are technically inclined!
Techie Gifts for Bloggers

‘Tis the season to give, but it’s not always easy to come up with good gift ideas, and if you’re struggling with what gift to give to your favorite blogger, read on for some techie gifts for bloggers that are sure to please.

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Category: Grow Your Business, Technology

Jenny Martin of Southern Savers: Flip Side Interview (FS057)

Jenny Martin

Jenny Martin of Southern Savers enjoys life on a farm just outside of Columbia, South Carolina as homeschooling mom of four girls (with one on the way!), but that doesn’t mean that her life isn’t active…
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Category: Top Bloggers

They’ll Find You on Google – But Is That a Good Thing?

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Best Practices for Creating a Dynamite Company Page Presence
They'll Find You on Google - But is That

ONE OF THE great things about LinkedIn’s Company and Showcase (sub) page is that they get a very Google-friendly URL. It’s a great idea to go out and grab your Company Page and Showcase Pages on LinkedIn if you haven’t done so yet.  The downside is that there are a lot of very findable Company Pages out there that look horrible. What is worse: not being found at all, or being found and then leaving a bad impression?



Category: Insider, Magazine

Jenny Martin of Southern Savers: Expert Interview (TB025)

Why you won't win following her model...
Jenny Martin1

While Jenny Martin of Southern Savers may seem to have it all together, there was actually a time in her career that she was not only on the verge of losing her blog, but her family too…
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Category: Top Bloggers

3 Easy Ways to Stay Motivated to Blog Consistently Next Year

If you want to really make progress with your blog, you need to be consistent!
3 Easy Ways to Stay Motivated to Blog Consistently Next Year

You know you should blog regularly, but if you’re like a lot of bloggers, you struggle to do it week in and week out. In my last post  I wrote about how to plan out your blog content for an entire year.

Planning your blog content in advance is a great starting point when it comes to helping you to stay motivated to blog consistently, not just in January (when motivation is typically high), but for the rest of the year as well, but this post will give you some tips for keeping your blogging motivation high all year long.
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Category: Business, Grow Your Business

Stay Out of the Trash

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6 types of headlines you can use today to improve your email open rate
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The only problem you’ll ever encounter writing consistently fantastic content is when no one is there to read it. An even more disheartening problem is when you’ve done a good job culling the community, yet they’re not consuming what you’ve created. Shouldn’t your subscribers want to read everything you send them? I mean, they signed up for the updates, didn’t they?

The truth is: some people throw away rebate checks before opening the mail, and others skip college classes they paid a lot of money to attend. No matter how badly we want something, there is a part of our brain that only takes action when curiosity is stimulated.

So let’s get past the part of our ego that says “if they really want my stuff, they’ll open it” and instead embrace the idea that we need to entertain, excite and sponsor curiosity to entice readers to open our emails and click our links.

It’s an art.



Category: Insider, Magazine