There are many ways to track the success of a website from how many conversions it gets to its website traffic. While many e-commerce platforms allow you to track transactions, conversions, etc., they often don’t provide a method of tracking traffic.
If you want to know how to track website traffic, then we created this article to examine the importance of website traffic and the best methods of tracking it. Don’t underestimate the importance of knowing where your traffic is coming from and where they go on your website.
Website traffic has a large impact on your overall sales and conversions.
How to Track Website Traffic: Google Analytics
The easiest method of tracking traffic is using the free tool Google Analytics. You must first create an analytics account and create a Google tracking code. Once placed on your website, Google begins tracking data on traffic and traffic habits on your site.
You can determine the traffic sources, which include organic traffic such as Google, Yahoo, and Bing. It also tracks paid ads and referral traffic from other websites. The goal of SEO optimization is to bring in more traffic from organic search engines.
When implementing a digital marketing plan, knowing where the traffic comes from and if you see an increase in website traffic is a way to determine if the marketing plan is successful.
Website Traffic and Conversion Rates
For digital marketing, not all traffic is the same. There is qualified and unqualified traffic. If a person visits your site from Google with the intent to learn information or purchase a product, then it’s qualified.
If someone visits your site, but it turns out not to be what they want, then it’s unqualified. The difference is one has the potential for a conversion and the other does not. Tracking website traffic and comparing it with conversion rates help understand if the people coming to your site, are the right audience.
The goal of every marketing plan is to increase sales by cultivating qualified traffic. This could be for national or local SEO. If you’re in the New York area and interested in SEO, check out https://www.thehoth.com/locations/new-york-seo-company/.
Track Where Customers Go
When a customer visits your site for the first time, they’re beginning the customer journey. They may visit a few pages and then come back later to download an eBook or read blogs before finally making a purchase.
Tracking website traffic with Google Analytics lets you see where the customers go and where they leave. If you find much of your traffic is abandoning the shopping cart, then there may be an issue with the cart.
Improve Traffic and Conversion Rates
It’s important to know how to track website traffic because it’s the gateway to higher conversions and transactions. An effective SEO plan increases traffic over time and only through proper tracking can you determine if the efforts are working, or it needs to go in a new direction.
If you want to learn more about search engine optimization, Google Analytics, and the importance of tracking your website traffic, then please explore our site.