The year 2016 was a great year to launch a business, career, or new venture in life. There has been a big trend on identifying introverts and extroverts, as well as how different people operate and go about their lives. As an introvert myself, I’ve been working on ways to increase both my business visibility and my personal successes. If you’re an introvert like me, here are ten ways you can still be visible.
1. Give Away More Stuff
It’s scary to work through blood and sweat on a piece of valuable content to eventually give it away for free. But wherever you hide away your paid content, you’ll clearly benefit from giving away more of that great content for free. I’m not talking about a few blog posts here and there, but really valuable content that actually doesn’t even feel right to give away for free. Give away more content than you sell and you’ll get much more visibility than you would hiding behind a paywall.
2. Do More Research
Research is a highly underutilized method of increasing business visibility. Think about it. What can simply looking around for and at your competitor’s products can do for you? What kind of marketing are they focusing on? What kind of marketing is working for them? Take a good analytical look at your competitors and you can learn a lot about your own business, as well as your future customers.
3. Prioritize More Personal Email
Email is still the heart of marketing and business management today, it will still be in 2017, and many more years to come. As an introvert, it’s tough to have constant email communication that isn’t so socially tiring and time-consuming. Having more personal email communication can grow your outbound leads, newsletters, content focus, and add so much more to your visibility efforts.
Instead of trying to shortcut it or worse, cutting it out altogether, the key is to focus on effective and concise communication. Take some time to write email templates that are personal, valuable, and concise for each scenario that will benefit your customers by getting an email.
4. Give Video Marketing a Try
You don’t need to be a video production expert to start video marketing. Do you have a decent webcam on your notebook? How about a good microphone that picks up clear audio? If not, some high-quality cameras for computers and premium desk microphones are very affordable. Don’t worry about fancy backgrounds or outstanding video quality. People really don’t care for the video backgrounds and quality as much as they care about the content and topics you deliver. There are also platforms that make workshops easy to promote and manage.
5. Be Controversial
No true expert that is making a difference in his or her industry or business is without controversial mouthpieces. When you dive into content marketing, whichever medium it is, video or otherwise, don’t be afraid of being controversial.
Sticking with the flow of everybody else will get you nowhere. It’s hard to face critics head-on with controversial content but it’s how you stand apart and succeed. While you do not want to focus on being intentionally controversial, it’s important to celebrate the wins.
6. Focus on the Small Edges
Most businesses don’t take the effort to round the small edges that make or break customer satisfaction. Figure out from your research what little edges and actions your business takes that benefit your customer happiness and satisfaction. If you’ve ever been a customer looking for the value in a product, you know that the smaller edges matter most and let the product or service stand apart from competitors.
7. Network with LinkedIn
LinkedIn is a powerful networking tool that you can use to level up your business visibility with high-quality networking that is 100% introvert approved. Instead of simply making connections on LinkedIn and stopping there, get more personal with your LinkedIn connections and send messages that relate to both of your spaces and businesses. This will not only help further your networking, but also increase your networking confidence and skills for when you need them most.
8. Level Up Trust with Images
There are not many things that provide more trust than images. Make it a priority in 2017 to get updated quality, professional photos of you and your team. This will provide a more personal interaction with potential clients than anything else you can incorporate.
Incorporating high-quality photos throughout your website is a great practice in general.
9. Always Be Measuring
Measuring is what will instantly give you a step above your competitors. That’s because most people don’t measure effectively, if they measure at all.. Use tools to measure everything on your site like Optimizely, Clicky, and Google Analytics.
Go above measuring on your site and business, and measure all of your communication from networking to email. You can then identify what you need to change and where you need to increase focus.
10. Build Habits that Improve You
The most important of all tips and strategies you can activate in 2017 is to identify where you personally need to improve. Improving skills and changing habits will effectively impact how you do business and grow your visibility. This could include regular email networking, taking time to uninwind away from your business, or even completely ridding yourself of habits that can harm your visibility. Once you are improving yourself, your business will see the benefits as well.