Lee Hersh and Davida Kugelmass are the co-creators of The Blogger Project, a website dedicated to helping bloggers grow their blogs and run them as a business, as well as freelance recipe developers and food photographers. They are both seasoned healthy food bloggers at fitfoodiefinds.com and thehealthymaven.com, where they have a similar mission to spread health and wellness through blogging.
We both started using Snapchat in 2013 when a lot of our friends started using it. It took us a while to catch on, but before we knew it, we were using Snapchat in place of messaging/texting. At first our Snapchat accounts were 100 percent for personal use, and then a little over a year ago it morphed into a business tool. We both decided to start separate accounts for our blogs, FitFoodieFinds and TheHealthyMaven. Now everything we post on Snapchat has a strategy behind it.
We started using Snapchat for business when we realized it could connect us with our readers on a more intimate level and give them a more authentic view of what our day-to-day looks like. At the time, a lot of celebrities were using Snapchat to promote themselves and to interact with their fans. We followed their model. Davida from TheHealthyMaven started first and Lee from FitFoodieFinds quickly followed suit.
CHANGE THAT IS HERE TO STAY
Snapchat has completely transformed social media for our business. So much of social media is curated these days. All of the editing, copy, and various web tools that go into a single image or link sometimes feels like it takes away from the authenticity. Snapchat has allowed us to connect with our readers on a more personal level that also gives them a realistic snapshot into our lives. It makes them feel connected to us and us to them.
We have no doubt that Snapchat will be around for a while. It certainly has some features it needs to improve on (its UI needs a little help!), but as with any social media platform, it will evolve and most definitely will find a way to monetize more than it is now. If anything, it may overpower some of the other platforms since there’s no algorithm at play. What you see is what you get, and we think that’s refreshing to our followers.
SNAPCHAT KEEPS IT REAL (TIME)
We love that Snapchat is REAL-TIME and that there are no scheduling features. We like knowing that when we see someone Snapchat, it is really them and not a perfectly curated photo or scheduled content. No other social media platform is as instant as Snapchat. Our least favorite part is definitely the lack of discovery. In order to get our readers to follow us on Snapchat, we have to be super promotional about it on our blogs or on other social platforms. This can get annoying at times, so we wish there was a feature to help our readers find us or non-readers discover our Snapchats, and make their way to our blogs.
It’s easy to hide behind a beautiful Instagram image or a Pinterest-perfect pin, but there’s nothing perfect about Snapchat. Our readers want to feel like they can relate to us and that there’s really a person working behind the blog. Snapchat has helped remove this barrier of perfection and allowed our readers to connect with us emotionally. Plus, it doesn’t live on for the entire web to see, so this definitely gives influencers the freedom to really feel like they can be themselves. Snapchat has given bloggers permission to truly be themselves on social media.