CrazyEgg wants to loan you their x-ray goggles – or at least they want you to feel like you’re wearing a pair when checking out your site. CrazyEgg creates a heat map of your blog, so you can see where people are clicking, where people are scrolling and where they’re stopping. You might even see things you don’t expect, like a large number of people clicking on something that isn’t even an actual link – which means maybe it should be a link. CrazyEgg can help you see where design changes might improve your blog’s performance and how you can better interact with your readers.
Bitly wants you to “unleash the power of the link.” In its simplest form, Bitly is a URL shortener — but what does that mean for you? Bitly links aren’t simply shortened links that fit more neatly into Twitter’s 140-character limit — though they do that, too. You can customize your Bitly links to track where your clicks are coming from, and you can customize them in any way you like. Your brand can be right within your link!
Mouseflow tracks your blog’s visitors and lets you see what your readers are seeing. With “heat maps” that show bloggers where their readers are clicking, scrolling and stopping, Mouseflow can show you how your readers are interacting with your site. Discover what captures the attention of your readers, and you can adjust your blog’s content to offer more of what they love.
LuckyOrange offers real time analytics that let you see how visitors actually use your website. Check out customer behavior by watching a video recording of actual visitor behavior or use the heat map — some LuckyOrange users call it addictive — to see overall trends by your visitors. You can customize polls or analyze the forms you’re using to see what stops people from completing them, so you can truly understand what your readers want from your site.
Google Analytics is one of the most powerful tools you can tuck into your blogging toolbox. Tracking your blog stats is only one part of the tool. Google Analytics helps you understand how people are getting to your blog and what they do once they’re there. Do Facebook users stay on your site longer? Concentrate your sharing and marketing on Facebook for a few weeks and watch your readership grow and engage more with your content. The visual impact of a Google Analytics heat map gives you insight to your site’s activity without worrying about crunching numbers.