Bitly wants you to “unleash the power of the link.” In its simplest form, Bitly is a URL shortener — but what does that mean for you? Bitly links aren’t simply shortened links that fit more neatly into Twitter’s 140-character limit — though they do that, too. You can customize your Bitly links to track where your clicks are coming from, and you can customize them in any way you like. Your brand can be right within your link!
Google URL Shortener shortens your long URLs with a single click. Blog posts, depending on your title, can create clunky URLs, and sharing them can be annoying. Shortening your URL makes it easier to share, and it also allows you to check the analytics on the shortened URL. Creating shortened links when you’re signed into your Google account gives you the added bonuses of listing your shortened links on your page for easy tracking and providing a unique shortened link for each long URL.