Google Alerts lets you monitor the web for interesting content, simply by setting alert words. The service emails you when your search terms get a hit online, letting you know about the content without constantly having to re-search specific terms. Bloggers, writers and other content creators can use Google Alerts in a variety of ways, including setting an alert for your byline, your blog’s name or the headline of your more popular pieces. The service is a fantastic way to monitor the way your blog — and your brand — are being discussed online.
BuzzSumo finds your key areas of influence and helps you develop content to grow your influence even more. Analyze what type of content performs best on your site — and on the sites of your closest competitors. If you’re looking to improve your SEO and grow your audience — and who isn’t? — BuzzSumo can help. It’s a comprehensive tool that focuses on what works, so you can put your energy into type of content already working for your site.
Brandwatch allows you to keep an eye on what friends, clients and customers are saying about your brand online. Not only can you dissect the data collected over a variety of social media channels, you can turn that data into action items. Alert team members about different areas that need to be addressed — from your sales team to your tech department. If your small business means one or two people work in a variety of roles, you can set up your alerts to work in that way, too.