Google Webmaster Tools is a way to analyze and improve your SEO efforts for your blog. Once you verify your ownership of your blog, you will have access to a lot of data that provides insight into how your blog is performing. See what search terms are bringing people to your blog — and discover if the keywords you’re using are as effective as you’d hope. Learn how to tailor keywords for specific pages on your blog, and discover if readers are clicking through to your content when your blog shows up in search results. Don’t let the amount of information overwhelm you — Google Webmaster Tools is easy to read and understand, so you can tailor your blog to meet your goals.
Basecamp is a project management tool designed to help anyone who needs a little help organizing a project timeline. Basecamp can be used for collaboration on a team project — divvying responsibilities, developing a timeline and keeping track of project milestones. Bloggers and other freelancers will find value in Basecamp as well, because the tool will help organize and prioritize the many small tasks and big-picture projects that go into developing a successful blogging business.
Trello makes it easier to collaborate. Trello boards are a simple, visual way to organize projects and sync any necessary information between multiple users and their various devices. Calendars, timelines, spreadsheets, project notes and comments are all a seamless part of using Trello, which means collaborative projects suddenly feel like you’re working in the same room with someone who’s actually across the country from you. You can use Trello on your own, too. Ditch your easy-to-lose paper trail and consolidate your organizational tools.