The Referral Engine by John Jantsch helps small business owners tap into their customers’ natural instincts. Human nature shows people can’t help referring their friends, neighbors and relatives to things, places and companies they love. The Referral Engine offers strategies for business owners to proactively improve their customer referral rate by understanding the ways in which customers decide who and what to refer. Learn how to talk with your customers — not at them — and how to get your sales team on board with your referral plan.
Tribal Leadership by Dave Logan, John King & Halee Fischer-Wright helps companies harness their “tribal” power to take effectiveness and success to the next level. After studying over two dozen corporations and more than 20,000 employees, Logan, King and Fischer-Wright determined companies fall into one of five levels of tribal culture. Use Tribal Leadership to see where your company’s tribal culture falls, determine your core values for your small business and move up to the highest level of tribal culture.
Delivering Happiness by Tony Hsieh explains how the widely-admired CEO of Zappos, the online shoe retailer, created a corporate culture with a commitment to service that aims to improve the lives of its employees, customer, vendors and backers. More than a book, Delivering Happiness is a community and a state of mind that can help small business owners determine how to shape their own futures. Discover why companies with a sense of purpose outperform their competitors — and explore your company’s road to happiness.
Enchantment by Guy Kawasaki offers tips and tricks for small business owners to enchant their customers. Kawasaki knows the relationship between business owner and customer is a two-way street, and his treatise for entrepreneurs helps build relationships that encourage customers to make a long-term commitment to a business. In addition Enchantment, Kawasaki’s site provides practical tips and inspiration — including videos of some of his popular speeches.
Launch by Michael A. Stelzner offers tips and strategies for small business owners and marketers looking to grow their fan bases without spending time on the “hard sell.” Stelzner knows business owners understand the value of customer relationships, not just the bottom line focused on with sales numbers. Launch can help marketers and entrepreneurs comb through traditional marketing rhetoric to find strategies that work toward growth in a way that truly meets your customer and client needs.