Delivering Happiness by Tony Hsieh explains how the widely-admired CEO of Zappos, the online shoe retailer, created a corporate culture with a commitment to service that aims to improve the lives of its employees, customer, vendors and backers. More than a book, Delivering Happiness is a community and a state of mind that can help small business owners determine how to shape their own futures. Discover why companies with a sense of purpose outperform their competitors — and explore your company’s road to happiness.
Enchantment by Guy Kawasaki offers tips and tricks for small business owners to enchant their customers. Kawasaki knows the relationship between business owner and customer is a two-way street, and his treatise for entrepreneurs helps build relationships that encourage customers to make a long-term commitment to a business. In addition Enchantment, Kawasaki’s site provides practical tips and inspiration — including videos of some of his popular speeches.
Launch by Michael A. Stelzner offers tips and strategies for small business owners and marketers looking to grow their fan bases without spending time on the “hard sell.” Stelzner knows business owners understand the value of customer relationships, not just the bottom line focused on with sales numbers. Launch can help marketers and entrepreneurs comb through traditional marketing rhetoric to find strategies that work toward growth in a way that truly meets your customer and client needs.
Rework by Jason Fried & David Heinemeier Hansson debunks traditional business myths and offers strategies for business success that shatter the “business as usual” mystique. A series of short, engaging essays shows how a multitude of business owners have worked to bring their businesses into a post-recession world. Combining innovation with practical advice, Rework will be the business book you keep in your office for both inspiration and direction.
The 4-Hour Work Week by Timothy Ferriss teaches people how to increase their output by 10 times, getting the same results in a fraction of the time. Whether you’re running your own business or working for a corporation, improving your efficiency will change your life. In addition to The 4-Hour Work Week, Ferriss has a podcast and a blog filled with tips and tools to improve the way you work.