What are the biggest obstacles you face as you are working to the next level of revenue success?
The business of blogging is not easy even if you work in the “business” like I do as the director of social media and blogger relations for Latina Bloggers Connect. It takes a lot more than knowing people and having a passion to start earning an income. Like many bloggers, there are several hurdles I still need to jump through to get to the next step when it comes to revenue.
Time. I’m the mother of a teenager with a full time job. My posts are of my own creation and I like to keep sponsored work to a limit. Setting up photoshoots, editing pictures and telling my visual story is very time-consuming so it’s important that I balance my schedule carefully and with purpose. It takes me several hours just to craft one post.
Being selective. I only work with brands I have had an experience with that can be documented through photos. Therefore, I miss out on monetary opportunities that include the use of images that are not mine or reviews that I don’t feel apply to my blog. I also do not have ads on my sidebar.
Age. I’m 41. Although there are opportunities for older women in beauty and style, the reality is that many go to a younger demographic. I’ve always found this odd, as I know many women my age and up who want to look and feel their best. There’s a different appreciation for it when you’re older, and those stories need to be out there. When I write beauty posts, they come from that perspective.
Art. For some reason, it’s a tough idea to sell to brands. Many brands still search for the niche blogger, but when you’ve lived a few lives it gets harder to keep your interests in one place. Many museums have embraced my work because I do include that art-loving aspect of my life in the blog but it’s not a money maker in the least.
The next step for me would be to collaborate with brands and companies who have the same passion I do. I realize that this vision will take longer when it comes to compensation. But I strongly believe it’s more important to build something you are truly proud of and to always be cognizant of your blogging endeavors and goals. You have to stay focused and true to your voice.
Rachel Matos, Director of Social Media and Blogger Relations, Lifestyle Blogger