Parent Tested Parent Approved Provides Brand Ambassador Opportunities for Bloggers
Sharon Vinderine is the Founder of Parent Tested Parent Approved (PTPA), where over 100,000 parents come on a monthly basis to make purchasing decisions for their family. PTPA was started after Vinderine, an inventor of a baby product, was looking for ways to promote one of her new products. After submitting her new product to several “awards” that had promised to reach her consumer audience, she was disappointed to find that everyone who applied was an automatic winner – receiving no feedback or outreach. This prompted the creation of the Parent Tested Parent Approved Awards.
PTPA is based on the foundation that people want the highest quality products for their families. What better way to ensure that your child is getting the best products than by having fellow parents test them? Here, she shares more insights into how PTPA works.
PTPA and the Blogaholics Network
Parent Tested Parent Approved is a collective of strategic minds, project managers, digital marketers, storytellers, parenting experts, community managers, and above all – parents, who are passionate about engaging with other parents and brands that they love.
In a competitive market, we are all looking for an advantage, and the PTPA Seal of Approval is just that. Parent Tested Parent Approved is about putting HOW I DID IT your product in the hands of real parents, listening to their honest opinions and letting your new brand advocates spread the word about how amazing your product is for families! With a built-in community of over 70,000 families across North America, we have immediate access to just the right testers to evaluate products. When our community loves a product, it has the opportunity to earn the PTPA Seal of Approval and so much more.
Products that have won the Seal will stand out from the competition because real parents have tested it, and found that it meets their needs and has earned their approval. When families see the PTPA Seal of Approval on a product or service, they can trust that it has gone through testing in a real-life environment with a family just like theirs. After all, who better to recommend a product to parents than parents themselves?
Consider our seal the equivalent of shopping with your best friend. Our built-in community of over 2,000 powerful bloggers, social media mavens, and moms gives real, honest reviews, spreading the word about hot products in the mom community. Ours includes some of the most powerful bloggers and social media mavens out there – they will give real, honest reviews, spreading the word about PTPA products in the parent community. Then, we take products from authentic recommendation to real conversion, thanks to our Influencers Network.
Working with Parent Product Testers Across the U.S. and Canada
PTPA testers can help make a difference in the quality of products that are on the market. As a PTPA community member, your voice is heard by the manufacturers; let them know how they’re doing, good or bad. Our testers receive free products for sharing qualitative and quantitative feedback. They also receive priority access to some of our best contests and giveaways. Parent testers are the foundation of the Seal of Approval. The Seal cannot be bought; only earned. Our testers are what make PTPA credible and sought-after. They provide unabridged and unaltered opinions and reviews that end up in the hands of the manufacturers.
Opportunities for Bloggers to Earn Money and Connect with Brands
For our bloggers, we have two great opportunities: The first is our Brand Ambassador network. PTPA Brand Ambassadors represent our clients in various influencer programs, social media campaigns, and in-person events. Our influencers have a unique voice and provide engaging original content about all things parent related, have a specialty blog, e.g., Tech, Green Living, Solo Parenting, etc., have exceptionally strong writing skills, are comfortable using high-quality photos and video in their posts, and have a strong social following on Twitter, Facebook, Instagram, and/or Pinterest.
The second opportunity is our Blogaholics group. After a blogger has applied and been approved as a Blogaholic, they become part of our online author community. PTPA Blogaholics write and promote original content on the PTPA Blog. Being a member of the Blogaholics can increase your audience and visibility, amplify your voice through our social media team, earn first-in-line opportunities to apply for our Brand Ambassador Programs, and provide bloggers with opportunities to test and review the hottest new products. We have an engaged community of parents who love to interact, and they are waiting to read your content, so grab a glass of wine, or maybe cups of coffee, put your feet up, and apply to be the newest member of our PTPA Blogaholics!
What is the Process to Join, and How Hard Is It to Become a PTPA Power Influencer or Parent Tester?
The tester sign-up process is quite simple! Parents can register at www.ptpa.com and complete a tester profile for our database. Once they are registered, they will receive testing emails – about once a week – outlining the available testing opportunities. Each opportunity is represented by a survey. If the product appeals to the tester, they complete a survey for a chance to get selected. From here, testers are selected based on the criteria supplied to us by the brand. If a tester is selected, they will receive the product by mail, or in some cases will be notified to pick up from our office.
Tips for Bloggers Who Write Reviews for Brands …
1. Use an editorial calendar
2. Provide detailed analytics and metrics on past campaigns
3. Develop authentic, rich and timely content