What would you do to promote your Google Helpouts business and cultivate your community? You could turn to Google+ to share tips, engage your target audience, and grow your community. From there, you can integrate your Google+ activity to market your Helpouts business. Here are three tips that will help you integrate your accounts, promote your business, and cultivate your community for maximum benefit.
Step One: Share Content
To get things started, it’s important to build a solid Google+ presence, which includes sharing relevant content and engaging with others by sharing their content, commenting, and +1ing (liking) their content. When you share content, make sure to include hashtags and include your opinion or a quote from the content within each post. Another good thing to do is give your readers a call to action, which could be asking them to comment, +1 (like), or share.
Next, use Explore Google (http://bit.ly/1jaDsJU) to find trending hashtags for your industry. This will help you find people who are sharing similar information. Once you identify the people and trends, you can take action on their posts and follow them. When you find new people, be sure to add them to a special circle for your industry so you can differentiate segments of your audience. Then, when you share your Helpouts information on Google+, you can include that circle with your post and they will be alerted.
Step Two: Community Engagement
You can either create your own Google+ community or you can join communities that are in your industry. To create or find a community, just visit the Communities page (http://bit.ly/1xyGdrg). In the image below, there is a search bar at the top. Use the search bar and input the keywords you want to use to find a community. Alternatively, you can click the blue button that says, “Create community” to create your own community.
Once you have either joined communities or created your own, it is important that you introduce yourself and avoid oversharing. Engage others and interact, but avoid being overly promotional. By engaging and interacting with others in the community, you will gain visibility and your name will be on their radar. Being a helpful member of a community will do you a lot of good.
As you are sharing in a community, you can occasionally share information about your Helpouts as a way to offer assistance to your fellow members.
Some of the ways you can share include:
• Offer a first Hangout free (any additional Helpouts are fee-based)
• Recommend other Helpouts that may meet the needs of your fellow community members if your Helpouts doesn’t meet their needs
• Share your Helpouts coupon code within the community and encourage them to use it towards purchasing time for Helpouts
Step Three: Google+ Hangouts on Air
When it comes to integrating your Helpouts with a Google+ Hangouts on Air, it’s a good idea to create a Hangout Show. A Hangout Show is where you can do a Hangouts on Air with a common theme for the show. The show allows you to share your knowledge and raise your visibility because the Hangouts on Air stream live to YouTube and are recorded.
Here are a few ideas that can help plan the content for your Hangout Show:
• Create a show where you interview industry experts as they share their knowledge and you can brand the show in connection with your Helpouts
• Create a panel show where you invite others in to discuss your chosen topic that ties into your Helpouts focus
• Create a Hangout Show with only yourself as a platform to share short tips that can become tip videos you can use to market yourself via YouTube
When you’re ready to market your Hangout Show, include information about your Helpouts sponsoring the show. Also, create and use a shortened link to your Helpouts and include it in all marketing for your Hangout Show.