Influencer collective is a curated network of blogs and vlogs written by young women on fashion, beauty, cooking, fitness, design, lifestyle and more. The collective provides a community for influencers to share ideas and inspiration with one another and receive editorial and sponsorship opportunities from Her Campus and our partners and provides brands with the chance to reach 1,400+ digital, millennial influencers and their audiences through sponsored blog content, social media campaigns and more.
Finding the Right Fit
The first characteristic we look for when looking to activate influencers is the quality of their site in terms of content, imagery, and site design. For content, we like to see original articles that are both engaging and free of grammatical errors. When it comes to imagery, again it should be original, interesting, and hi-res. As for site design, we like to see clean designs, preferably with a white background, and free of spammy ads and pop-ups. Page load speeds are very important, too.
The second is category fit and influence. If a beauty brand comes to us and is looking to work with bloggers who create hair and makeup tutorials, we will first look at beauty bloggers and potentially secondary categories like lifestyle or fashion, where some bloggers also talk about beauty topics. After identifying our key list, reach and influence are analyzed to narrow the field. Our goal is to select influencers that are relevant to the consumer that the brand is trying to reach, and who have a strong presence and influence among their readers. While we prefer not to select solely by reach or engagement, it ultimately is a final factor when deciding who will be the best fit for the client’s marketing goals.
Go Above and Beyond
Do more than is asked of you. Even after you’ve signed an agreement with a brand or agency on the specifics of what you’ll be doing for them, the best way to impress the brand or PR contact is to go above and beyond. If you’re required to create a blog post and amplify it three times, amplify it six or more times instead. It’s a small amount of work but will pay off in the long run.
It should go without saying, but be excited about the brand or product you’ll be blogging about. Readers can very easily sniff out a stale sponsored post that was written with minimal effort. Put in the time and effort to use the product or educate yourself on the brand so you can create stellar content that you can be proud of. While getting paid to blog about the brand is always a great thing, it shouldn’t always be about the money.
Follow Through, Even After a Campaign
Keep showing the brand some love. If you recently did a sponsored post for a brand, don’t be afraid to continue to organically post about them one month or three months down the road. Organically talking about the brand, even when you’re not getting paid to do it, shows your readers and the brand that you’re a true super fan. Don’t be afraid to send these links to your contact at the brand or agency either. Doing so helps to keep the lines of communication open and will keep you top of mind when they’re ready to launch their next influencer marketing campaign.
Stay Creative to Stand Out
I’d love to see more creative ideas or pitches when an influencer is applying to a campaign. The most unique and original content ideas always stick out, in a good way, when looking at our applicant pool for a specific campaign. Think outside the box and keep tabs on what other bloggers in your niche are doing, and then differentiate yourself from them.
An influencer can always email the campaign manager regarding feedback about a campaign, whether it’s in regard to the campaign content they created or the selection process. During the selection process, it’s oftentimes the client who has the final say on which bloggers are activated, but we’re always willing to provide feedback when possible, if the blogger is interested in finding out more.