Influence Central is a social consultancy that believes that trusted, passionate, first-person recommendations prove the most powerful way to influence consumer behavior. Founded in Boston in 2007 – and one of Inc.’s fastest growing privately held companies for five consecutive years – we’ve developed in-depth expertise in the influencer space through extensive consumer research and the execution of innovative social, digital, and word-of-mouth campaigns. Working with leading brands, we provide strategic counsel and tactical engagements that result in powerful and meaningful ROI through the engagement of passionate influencers.
Innovation in Influencer Marketing
As a social consultancy working in the always-evolving digital space, Influence Central exists in a constant state of innovation. From incorporating emergent technologies to addressing new applications of social media platforms, change has become ever-present.
We’ve also proved out new, innovative thinking regarding influencer marketing – demonstrating that influence transcends a particular consumer group. We founded our company in the Mom space, but as we began working in other consumer sectors – including Millennials, Dads, Women, and more – we were able to prove out what we’ve always believed: that passionate, first-person recommendations can – and do – change consumer behavior, regardless of consumer demographics.
Our influencer community understands that we view them as valued, professional partners. We also provide our influencers with dynamic weekly opportunities, and we constantly seek to grow our community of influencers in such areas as fashion, food, DIY, home décor, fitness, travel, and more. We encourage new influencers to reach out to us via our new member portal https://members.influence-central.com, where they can register a profile, sharing with us their influence and interests on their blog and social platforms.
Harnessing the Power of Influence for Results
At Influence Central, we deliver exceptionally strong marketing results by harnessing the power of influence, and through our cutting-edge social media and digital campaigns we prove again and again to the over 350 brands we work with each year how first-person, passionate recommendations:
- Create high conversion in consumer purchases
- Dynamically lift brand recognition and reputation
- Raise awareness for new product launches
- Persuasively answer and quiet brand detractors
Our clients also value that we take an artisan approach to our influencer marketing campaigns – handcrafting programs that resonate with targeted brand advocates and map to measurable KPIs that really matter to brands, such as proving out increased sales or sales at a particular retailer, new customer acquisition, loyal customer retention, or in the case of non-profits, driving donations, participation, or memberships.
Visual for 2016
Increasingly we see brands and agencies looking for more visual content as we see the rise of visual platforms – Pinterest, Instagram, and Snapchat – that really appeal to Millennials and allow them to share experiences in an entirely new and visual way. But we’ve also seen clients seek out visual storytelling – still images and video – from influencers across a wider spectrum of demographics – realizing that imagery can jump-start the discovery process for consumers. We expect to see more and more visual campaigns in 2016.