In the past year, as an agency we’ve grown and evolved from a boutique Hispanic public relations and social media agency into a national Public Relations and Social Media Agency, so naturally our relationships with our clients has evolved as well. In 2016, we launched our social listening service, Escucha®, for McDonald’s USA, helping the…
“You miss 100 percent of the shots you don’t take.”
This time-tested and quote-worthy philosophy from Wayne Gretzky has grown beyond the sports world and infiltrated almost all aspects of business, including the world of entrepreneurs. After all, Jamie Reardon and Cristine Vieira would not be here with iBlog today if they hadn’t taken their big shot—and they didn’t miss.
After all these years of working in the influencer marketing space, brands seem to finally get it! Not only do they get it, they are fully embracing influencer marketing. It’s as if a light bulb went off at brand headquarters and they had the aha moment we’ve all been waiting foR—which is that influencers can talk about their brand in ways that are authentic, persuasive, and that impact the bottom line.
I don’t think our relationships with brands have changed that much in the last year. What has changed is the understanding among brands that they must engage authentically and transparently with their stakeholders. Communicating with purpose has never been truer for a brand. This phenomenon is being driven by hyper aware consumers, always-on social media and a multigenerational call for more purpose-driven organizations.
Brands are really starting to embrace influencer content programs as the paid media channel they are—not just an add-on, afterthought component of PR. The ability to laser-target consumers and generate strong engagement via social content creation and sharing from the influencer’s personal point-of-view consistently produces solid ROI—and brands are noticing!