Live video broadcasting used to be available only to the big players. Not anymore, with the likes of Twitter’s Periscope and Facebook’s Facebook Live. From your smartphone or computer you can broadcast live from your home or office, and potentially reach millions of people round the world instantly! So, how can you take it to the next level?
#1 Broadcast to Yourself
Broadcasting live can be scary and things can go wrong, so test it by just sharing to yourself You can set the privacy settings to “only me” when you broadcast to your Facebook profile. Open up the Facebook app on your mobile device, click the “Go Live” button and set the privacy settings to “only me.” No one will watch the broadcast, but when you’ve finished you can go to your profile and watch the replay.
#2 Check your upload speed
A good internet upload speed will always improve your video quality. If you’re at home or in the office, you can check your upload speed from your computer—just visit speedtest.net. There’s also an app to check from your smartphone.
Upload speeds of 3 Mbps and up are great! If you have 1 or 2 Mbps upload speed, you’ll probably be ok, although the image may pixelate or become choppy. Unfortunately, you’ll struggle if you have under 1 Mbps upload speed.
#3 Embrace fear / just do it
You’ll probably get nervous before you go live the first time. This is normal and can actually be a good thing. Remember, things won’t be perfect. This is one of the reasons people love live broadcasts—the chance things will go wrong.
#4 Keep it Short
Be respectful of everyone’s time and aim to keep your broadcast to 3-5 minutes.
I have seen live broadcasts that last over an hour (and even longer) but they take a lot of work and practice. Depending on your strategy, it’s better to do a shorter broadcast more often, than one long broadcast once every blue moon.
#5 Have a structure
Be aware that it takes time for people to find out you are broadcasting live and tune in.
Also be aware that this video will end up being posted to your profile, page or group and you don’t want lots of silence or fluff at the start for replay viewers.
As soon as you start broadcasting, I recommend saying “hello” to your replay visitors (your live viewers are unlikely to join straight away).
Say what you are going to talk about. Then when your first viewers come in, feel free to say hello to them by name as they join.
Do ask your viewers to share the broadcast. This will greatly increase your reach and expand the number of people watching your broadcast.
You can mention that you might not be able to follow all the comments in the broadcast, but that you’ll respond to everyone after the broadcast. Don’t spend too long greeting people—remember your replay audience—they will get bored if you greet everyone!
Now you’re ready to get to your main segment. Repeat your live video title and get on with it!
Once you’re ready to finish, thank everyone for listening. You can remind people that you’ll respond to comments and to keep them coming.
Finally say goodbye and wait another 5 seconds. This is important! There is often a lag, and if you don’t wait, the broadcast can end part way through your last sentence!
#6 Plan, plan and plan
Don’t just click the live button without planning. I recommend planning 3 points to discuss in your broadcast.
If you’re demonstrating a product or service, make sure it works and practice recording it.
If you’re giving a tour of your office or a particular place, make sure everyone knows you are going to be broadcasting and do a test run.
#7 Be spontaneous
Although I say plan, you can be spontaneous sometimes! Be creative and embrace your humanity and make mistakes. Often this is best once you’ve practiced live broadcasts more.
#8 Craft your Live posts
Facebook Live isn’t just about the live video. You also get to announce your broadcast with a status update. Although you can edit this later, it’s best to come up with a short snappy headline that sums up what you intend to talk about.
Underneath the headline, you can add a more detailed description and even mention other people or pages if you’re going to be referring to them in your broadcast.
Finally don’t forget to categorize your broadcast with relevant hashtags if it makes sense.
#9 Have a Strategy
There are plenty of solid business reasons why using Facebook Live to broadcast to your audience is so powerful. It could be to connect with your audience and give them compelling behind-the-scenes content or special offers, or a way to reach your Facebook fans more quickly and effectively. Make a list of the goals you want to achieve and then come up with a list of ideas for your live videos that align with those ideas.
Whatever the reasons, make sure craft your live videos that helps you achieve your goals.
#10 Be frequent and consistent
The only way to improve the quality of your broadcasts is to keep on doing them. You’ll make lots of mistakes, but the more you do them, the better you’ll get. The more you do them, the more visible you and your brand will be to your audience. At first, you may not have that many live viewers. However, over time more people will notice you are producing these live videos and your viewership will increase.
#11 Work out the best time
At the start, try broadcasting at different times of the day to work out what is best for your audience. Think about what your audience will likely be doing at the time of your broadcast. You may need to think about time zones too.
#12 Be Evergreen
Your Facebook Live videos are evergreen content! The videos will become permanent posts on your profile, page or group timeline. You can edit your posts and add more information on what you discussed in the broadcast. This includes mentioning other pages and profiles.
Not all viewers will see your broadcasts live. Most of the time, there will be many more viewers watching the replay. Make the video relevant and more powerful to replay viewers as well.
#13 Don’t forget comments
One of the most powerful parts of a live broadcast is the way people can interact with you. People love it when you mention them and interact live on air! Keep following the comments and interact with them at the start of the broadcast.
Resist the temptation to reply to each comment as it comes in, but respond to it (if it makes sense to do so) once you’ve finished each point.
Once your broadcast has ended, plan some time to respond to each comment in text. Some of my early Facebook Live broadcasts still get replies today—so keep responding to them.
#14 Audio Matters
We tend to think video quality is everything, but actually people can forgive bad video if the audio is excellent. Broadcast in a quiet area.
Even better, invest in a lapel or handheld microphone for your smartphone. An external microphone can greatly improve the audio quality of your live broadcasts.
#15 Be creative with lenses
Why not purchase a wide angle, fish eye or specialty lens for your smartphone camera and make your live videos more interesting? Wide angle and fish eye lenses get more of your background into the video.
#16 Stands and Selfie Sticks
You can make your broadcasts more professional by using a selfie stick (more space and stability) or a smartphone holder or stabilizer.
Using one of these devices will greatly increase the stability and quality of your videos and give you more flexibility—particularly if you are giving a behind the scenes tour.
#17 Broadcast via computer
Finally, why not take things to the next level and start broadcasting from your computer? You can use your webcam (and set up multiple webcams too), share your screen and desktop apps and add extra videos and music.
You can broadcast from your computer and stream in the usual way to your page, profile or group and create some professional content such as how to videos, webinars, shows, interviews and much more.